Paid acquisition built
for profitable growth.
We help established businesses turn Meta into a more profitable, sustainable growth channel.
The problem
You don't need more clicks.
You need better economics.
Paid advertising is often managed around the wrong scoreboard.
- Clicks
- Impressions
- CPM
- CPC
Those numbers are useful. But the one that really matters is whether the business is making money.
Sometimes the answer is spending more. Sometimes it's spending less. Sometimes it's fixing something else entirely.
The difference
Every dollar has to earn its keep.
We're not trying to maximize how much you spend with Meta.
We're trying to figure out where Meta makes your business money — and where it doesn't.
Before we recommend more spend, another campaign or another test, we ask one question:
Will this create a meaningful financial return for the business?
If the answer is no, we don't recommend it.
- 01
Economics First
Understand what a customer is worth before deciding what you're willing to spend to acquire one.
- 02
Think Like Owners
We treat your marketing budget like we'd treat our own. If we think you should spend more, we'll tell you why. If we think you should spend less, we'll tell you that too.
A quick reality check
What are your Meta ads actually returning?
Three numbers. About 30 seconds. We'll show you something about your paid acquisition you may not be accounting for.
No email. No signup. Just your numbers.
Your actual ad spend — not what you pay someone to manage it.
Agency, freelancer or consultant. Enter $0 if you manage them yourself.
Use the number you currently rely on. An estimate is okay.
Advertising attribution isn't perfect. Use the revenue figure you currently rely on when evaluating Meta. That's part of why this is a diagnostic — not a profitability calculation.
Who we help
Great businesses that should be growing faster.
We tend to do our best work with established consumer businesses built around things people genuinely care about, do, join, or experience.
They already have something real working: proven demand, happy customers, a strong reputation, and room to grow.
They just don't have sophisticated paid-acquisition expertise in-house.
- 01Golf
- 02Endurance + Fitness
- 03Outdoor + Recreation
- 04Events + Experiences
- 05Specialty Retail
- 06Membership + Subscription
Our approach
Show us your business. We'll do our homework.
Send us your website.
We'll take a look at your business, your website, what you're doing with paid acquisition, and anything else we can reasonably understand from the outside.
If we see an opportunity, we'll tell you.
Then we'll have a conversation and figure out whether it makes sense to work together.
If we don't think we can help, we'll tell you that too.
Why we're different
A different kind of paid growth partner.
Traditional agency model
Block & Swiggs
Traditional agency model
Strategy and execution often live with different people.
Block & Swiggs
The people making the recommendations do the work.
Traditional agency model
Success is often measured by campaign performance.
Block & Swiggs
We care about what the marketing does for the business.
Traditional agency model
More ad spend can mean more agency revenue.
Block & Swiggs
We recommend more spend only when the economics support it.
Traditional agency model
The focus is primarily on advertising.
Block & Swiggs
Sometimes the ad isn't the problem. We'll tell you when it isn't.
Traditional agency model
Reporting tells you what happened.
Block & Swiggs
We tell you what we'd actually do next — including when to stop.
If we think you should spend more, we'll tell you why. If we think you should spend less, we'll tell you that too.
The offer
Simple fees.
No long-term handcuffs.
Most ongoing engagements fall between:
$2,000–$5,000 / month
depending on what we're actually responsible for.
We'll agree on the scope and economics upfront.
What we typically do
- Build and execute your paid growth strategy
- Manage, test and optimize Meta campaigns
- Identify opportunities across spend, creative, funnels and the customer journey
- Measure what's actually creating value for the business
Stay because it works.
Not because you're locked in.
If it's not working, you can fire us. No bloated contracts. No paying for work you don't need. No dragging things out because a contract says you have to.
Who you're actually hiring
Two operators. Two different skill sets. One shared scoreboard.
Why Block & Swiggs?
We've both been doing this for a long time, and we've seen how unnecessarily complicated marketing can become.
Strategy gets separated from execution. Senior people sell the work, then hand it off. And somewhere along the way, what's actually best for the business can get lost.
We built Block & Swiggs to work differently.
You work directly with us. We make the recommendations, we do the work, and we're accountable for whether it creates real value for your business.
Because if it doesn't, you shouldn't keep paying us.
We're not trying to build the biggest agency.
We'd rather work with a small number of businesses we genuinely believe we can help.
Do great work.
Communicate like humans.
Make decisions based on economics.
Create measurable value.
Build relationships worth keeping.
That's plenty.
Maybe we can help.
Drop your website below. We'll take a look.
Show us your business